Blizzard not to attend E3 this year

Posted 3rd May 2008 03:22 AM by Kalos

Blizzard Entertainment’s parent company Vivendi Universal, who also recently acquired Activision, appear to have made a sweeping change in dropping the once popular E3 (Electronic Entertainment Expo) from their calenders permanently. Both Blizzard and Activision have stated that they plan not to attend the event this year, which must come as quite a blow to the ESA, the organisation that is behind E3. In recent years E3 has been trying to remodel themselves due to huge costs and swarming numbers of gamers previously swooping in on the glamour and glitz of a legendary highlight of the industry, and have moved to a more isolated invitational gathering of reporters, reviewers, and game studios.

It looks like in the future that Blizzard themselves are going to be holding the majority of their own functions and public events, so expect the BlizzCon tradition to continue for quite some years to come.

Original article: TomsGuide.com




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EMP
Posted 04, May 2008 03:05 AM
(0)
 

If you ask me the now legendary (noisy) E3 has died when it was remodelled.

Reply
 
EMP
Posted 04, May 2008 03:05 AM
(0)
 

If you ask me the now legendary (noisy) E3 has died when it was remodelled.

Reply
 
Kalos
Posted 04, May 2008 03:16 AM
(0)
 

[QUOTE=EMP;4123626]If you ask me the now legendary (noisy) E3 has died when it was remodelled.

Indeed. They decided that apparently popularity and massive attendance figures aren’t something that they wanted, and they wonder why games studios don’t want to go there. You don’t get your name out there by hiding behind closed doors. Not all members of the press get invites either mind you, some aren’t seen as serious or big enough to be worth inviting or noticing. So instead of an overblown even, they went and killed the whole thing. To be honest, we don’t really need the ESA to provide a combined conference anyway, it was a paradise under one roof, but having more specialised events hosted by one company, or three or four working together makes sure that the show is properly ordered and centralised, E3 in it’s last days was a messy affair, the right approach just too much all going on at once.

Reply
 
Kalos
Posted 04, May 2008 03:16 AM
(0)
 

[QUOTE=EMP;4123626]If you ask me the now legendary (noisy) E3 has died when it was remodelled.

Indeed. They decided that apparently popularity and massive attendance figures aren’t something that they wanted, and they wonder why games studios don’t want to go there. You don’t get your name out there by hiding behind closed doors. Not all members of the press get invites either mind you, some aren’t seen as serious or big enough to be worth inviting or noticing. So instead of an overblown even, they went and killed the whole thing. To be honest, we don’t really need the ESA to provide a combined conference anyway, it was a paradise under one roof, but having more specialised events hosted by one company, or three or four working together makes sure that the show is properly ordered and centralised, E3 in it’s last days was a messy affair, the right approach just too much all going on at once.

Reply
 
Kalos
Posted 04, May 2008 03:16 AM
(0)
 

[QUOTE=EMP;4123626]If you ask me the now legendary (noisy) E3 has died when it was remodelled.

Indeed. They decided that apparently popularity and massive attendance figures aren’t something that they wanted, and they wonder why games studios don’t want to go there. You don’t get your name out there by hiding behind closed doors. Not all members of the press get invites either mind you, some aren’t seen as serious or big enough to be worth inviting or noticing. So instead of an overblown even, they went and killed the whole thing. To be honest, we don’t really need the ESA to provide a combined conference anyway, it was a paradise under one roof, but having more specialised events hosted by one company, or three or four working together makes sure that the show is properly ordered and centralised, E3 in it’s last days was a messy affair, the right approach just too much all going on at once.

Reply
 
WatcherZero
Posted 04, May 2008 04:57 AM
(0)
 

Take a look at the ESA member list Kalos, Activision and Vivendi have been removed and Blizzard is not listed as neither are any subsidaries of either studio as they were done through parent company, so no, blizzard is no longer a member.

Reply
 
WatcherZero
Posted 04, May 2008 04:57 AM
(0)
 

Take a look at the ESA member list Kalos, Activision and Vivendi have been removed and Blizzard is not listed as neither are any subsidaries of either studio as they were done through parent company, so no, blizzard is no longer a member.

Reply
 
WatcherZero
Posted 04, May 2008 04:57 AM
(0)
 

Take a look at the ESA member list Kalos, Activision and Vivendi have been removed and Blizzard is not listed as neither are any subsidaries of either studio as they were done through parent company, so no, blizzard is no longer a member.

Reply
 
Kalos
Posted 04, May 2008 01:24 PM
(0)
 

[QUOTE=WatcherZero;4123635]Take a look at the ESA member list Kalos, Activision and Vivendi have been removed and Blizzard is not listed as neither are any subsidaries of either studio as they were done through parent company, so no, blizzard is no longer a member.

I hope this members list isn’t the one from Wikipedia, as that was already incorrect in multiple ways, could you illuminate this source? I have doubts that such a happening would be overlooked by most of the news quater, but if it is a good source then changes may need to be made.

Reply
 
Kalos
Posted 04, May 2008 01:24 PM
(0)
 

[QUOTE=WatcherZero;4123635]Take a look at the ESA member list Kalos, Activision and Vivendi have been removed and Blizzard is not listed as neither are any subsidaries of either studio as they were done through parent company, so no, blizzard is no longer a member.

I hope this members list isn’t the one from Wikipedia, as that was already incorrect in multiple ways, could you illuminate this source? I have doubts that such a happening would be overlooked by most of the news quater, but if it is a good source then changes may need to be made.

Reply
 
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