Another new interview with Activision Blizzard’s CEO Bobby Kotick has appeared on Portfolio.com where he answers more questions on the Vivendi/Activision merger which was announced last December. Here’s a primer…
I take it that in the Vivendi merger, you were most interested in Blizzard’s World of Warcraft.
We started hearing the rumors of how profitable that was. My guys kept telling me about the business, and I didn’t believe it. But we realized that this is not just a game. It’s a social network with a lot of elements, and people rely on the game for a lot more than just entertainment. It wasn’t the kind of thing that something else would come along and displace.
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