First the non-combat pet Tyrael, now Beta Keys. The latest hot property on auction sites today is a Lich King Beta Key. Many key holders are taking advantage of the sudden peak in interest since the beta went live, and are selling them to the highest bidder ( <—At time of writing, 54 bids, current bid price $490).
However, as Nethaera said in an earlier blue post, the beta is opening in stages.
[blue=http://www.worldofwar.net/n/415589/beta-blue-posts]The Wrath of the Lich King invitations have started to go out, and we have officially begun the beta test. As with The Burning Crusade, the beta-test process for Wrath of the Lich King will occur in phases, during which we will be inviting players who have opted-in to participate.[/blue]
A bought key might not give you access until much later into the beta, so don’t bid in haste, you might still get that email from Blizzard!
You kinda don’t get it…
By having a key, you are already in one of the accepted waves so far. A bought key will give you access to the game now, but you may get your own key later, which you can then sell or give away or whatever.
I still don’t approve of this, though. I think Blizzard is tying the key into the account so only the account it’s granted to gets to actually use the key.