Activision CEO Bobby Kotick has analysed the WoW place on the market, and during an investor meeting, he said it will probably require half a billion to a billion dollars to even have a chance to take on World of Warcraft. Having said that, he also acknowledges that even with such an investment, there are no guarantees of success.
Kotick also paid tribute to the talent at WOW developers Blizzard. “They have a model that is very well-developed, they have a very keen understanding of their audiences, and they’re just scratching the surface of opportunity in a lot of areas… These guys are among the best in the world of game development”.
Source: GameIndustry.biz
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That’s a pretty big punt, by any investor’s standards.