According to an article on Kotaku earlier, Blizzard disclosed the figure that WoW has cost them so far, you ready?
$200 million. Hang on, they make that much from less than 2 months of subscription fees don’t they? Sure, Blizz have maintenance costs and wages to pay, but when you consider how much WoW has earned Blizzard, $200 is a drop in the ocean.
What we don’t know is how Blizzard came up with this figure. Are they just counting the running costs and staff wages for the last 4 years since WoW launched? Surely $200 million doesn’t cover the cost of development and design as well. Either way, Blizzard is one successful company, and a very wealthy one to boot.







Even if they’ve spent 1 billion dollars in the 7ish years it’s been made… That’s currently about 9 months of subscription fees purely, not including ALL the other sales going on (WC3, WoW, TBC, Action Figures, Shirts, etc etc etc.) even though those sales may be minor, they’re certainly around the 1 billion dollar mark together. If not more.