What Has WoW Cost Blizzard?

Posted 16th Sep 2008 06:04 PM by Maticus

According to an article on Kotaku earlier, Blizzard disclosed the figure that WoW has cost them so far, you ready?

$200 million. Hang on, they make that much from less than 2 months of subscription fees don’t they? Sure, Blizz have maintenance costs and wages to pay, but when you consider how much WoW has earned Blizzard, $200 is a drop in the ocean.

What we don’t know is how Blizzard came up with this figure. Are they just counting the running costs and staff wages for the last 4 years since WoW launched? Surely $200 million doesn’t cover the cost of development and design as well. Either way, Blizzard is one successful company, and a very wealthy one to boot.

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Mazhulsage
Posted 16, Sep 2008 09:12 PM
(0)
 

Even if they’ve spent 1 billion dollars in the 7ish years it’s been made… That’s currently about 9 months of subscription fees purely, not including ALL the other sales going on (WC3, WoW, TBC, Action Figures, Shirts, etc etc etc.) even though those sales may be minor, they’re certainly around the 1 billion dollar mark together. If not more.

Reply
 
Mazhulsage
Posted 16, Sep 2008 09:12 PM
(0)
 

Even if they’ve spent 1 billion dollars in the 7ish years it’s been made… That’s currently about 9 months of subscription fees purely, not including ALL the other sales going on (WC3, WoW, TBC, Action Figures, Shirts, etc etc etc.) even though those sales may be minor, they’re certainly around the 1 billion dollar mark together. If not more.

Reply
 
Mazhulsage
Posted 16, Sep 2008 09:12 PM
(0)
 

Even if they’ve spent 1 billion dollars in the 7ish years it’s been made… That’s currently about 9 months of subscription fees purely, not including ALL the other sales going on (WC3, WoW, TBC, Action Figures, Shirts, etc etc etc.) even though those sales may be minor, they’re certainly around the 1 billion dollar mark together. If not more.

Reply
 
WatcherZero
Posted 17, Sep 2008 12:13 AM
(0)
 

100 developers costs roughly $10 million a year, say blizzard have a staff of 250 working on warcraft thats $25m, 7 years continuing development thats $175m.

So blizzards estimates about right I would say.

What I didnt say in my last post was that I reckoned they had spent about 50% on upkeep and 50% on development.

This $200 million figure by the way is only since launch, only for billing, customer support and maintenance. It doesnt include any development. the "running costs" so to say.

Reply
 
WatcherZero
Posted 17, Sep 2008 12:13 AM
(0)
 

100 developers costs roughly $10 million a year, say blizzard have a staff of 250 working on warcraft thats $25m, 7 years continuing development thats $175m.

So blizzards estimates about right I would say.

What I didnt say in my last post was that I reckoned they had spent about 50% on upkeep and 50% on development.

This $200 million figure by the way is only since launch, only for billing, customer support and maintenance. It doesnt include any development. the "running costs" so to say.

Reply
 
WatcherZero
Posted 17, Sep 2008 12:13 AM
(0)
 

100 developers costs roughly $10 million a year, say blizzard have a staff of 250 working on warcraft thats $25m, 7 years continuing development thats $175m.

So blizzards estimates about right I would say.

What I didnt say in my last post was that I reckoned they had spent about 50% on upkeep and 50% on development.

This $200 million figure by the way is only since launch, only for billing, customer support and maintenance. It doesnt include any development. the "running costs" so to say.

Reply
 
Scorch_Hellfire
Posted 17, Sep 2008 12:25 PM
(0)
 

i wouldnt be surprised if they are using some of that to be able to produce three games at once instead of their usual one… and of course theres all those contests they host… and im sure a lot of it goes to blizzcon and wwi costs… but even with all of that theres some nice profit going on… keep in mind that vivendi is taking it not necessarily blizz itself…

Reply
 
Scorch_Hellfire
Posted 17, Sep 2008 12:25 PM
(0)
 

i wouldnt be surprised if they are using some of that to be able to produce three games at once instead of their usual one… and of course theres all those contests they host… and im sure a lot of it goes to blizzcon and wwi costs… but even with all of that theres some nice profit going on… keep in mind that vivendi is taking it not necessarily blizz itself…

Reply
 
Scorch_Hellfire
Posted 17, Sep 2008 12:25 PM
(0)
 

i wouldnt be surprised if they are using some of that to be able to produce three games at once instead of their usual one… and of course theres all those contests they host… and im sure a lot of it goes to blizzcon and wwi costs… but even with all of that theres some nice profit going on… keep in mind that vivendi is taking it not necessarily blizz itself…

Reply
 
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